Gambling Insider: Odditt Sees Opportunity with Optimove to Grow Sports Betting Market

Gambling Insider's Steve Bittenbender covers Odditt's partnership with Optimove to deliver personalized wagers to bettors based on their interests, targeting the customers traditional sportsbook interfaces leave behind. Matt Bresler explains why the atomic unit is no longer the bet but the story behind it. The article notes Betflow has generated more than 1.5 million unique wagers across 100+ leagues since its 2025 launch.

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