Odditt Leans on Data-Driven Storytelling in New Consumer App Betflow

Odditt was featured in a BettingStartups News article for the launch of Betflow , our new consumer app that turns sports betting discovery into a playful, story-led experience.

Powered by Odditt’s proprietary data engine- built on decades of stats, context, and real-world factors across 100+ global leagues- Betflow lets fans explore bets through trivia, mascots, emojis, rivalries, and storylines instead of staring at dense odds tables. Made for the huge audience of casual fans who feel left out by traditional sportsbooks, Betflow treats betting as entertainment first. It gives people a fun, honest way to test their ideas and build slips without the pressure of “beating the books.”

The article also digs into how we’ve grown from a behind-the-scenes data company into a consumer product team, and how Odditt's proprietary content powers Betflow’s consumer experience.

You can read the full article on BettingStartups- https://news.bettingstartups.com/p/odditt-consumer-app-betflow